Online Retailer Digital Branding Plan

View the Digital Branding Plan Project (PDF)

This is the final project I submitted for a digital branding course.


Client Name

xSellent Books (created)

Client Type

eBooks Online Retailer

Project Goal

Create an in-depth digital branding marketing plan for xSellent Books, covering the company’s brand positioning and value proposition, goals and objectives of the plan, who the target audience is, a description of the user’s journey and it’s timeline, individual strategies and tactics of the plan, what the key performance indicators of the plan are, and how to measure the success of the plan. This was the final project for my digital branding class.

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