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BC Hydro “PowerSmart”: Out-of-Home and Support Media Analysis

The following is my analysis on parts of the BC Hydro "PowerSmart" campaign. BC Hydro PowerSmart Transit Media Ad The company placed power-saving ads at train stations throughout Vancouver. They were placed across the train tracks for awaiting passengers to view them while waiting for the train. The ads contained funny dialogue to get the … Continue reading BC Hydro “PowerSmart”: Out-of-Home and Support Media Analysis